Kevin & Co UK
Maulvy Aufar
1. Research & Discovery
Objective: Understand user needs, market trends, and business goals.
Activities:
Conduct user research on house buyers and renters (e.g., preferences, challenges, and expectations).
Analyze competitors in the property market for usability insights.
Define personas (e.g., first-time buyers, renters, investors).
Identify key features: property search, filtering, contact options, and testimonials.
2. Define & Ideation
Objective: Map out the user journey and website features.
Activities:
Create user journey maps from discovery to contacting the agent.
Define essential pages: Home, About Us, Property Listings, FAQs, and Contact.
Collaborate with stakeholders to align on brand voice and key selling points (e.g., trusted agents, diverse listings).
3. Wireframing & Prototyping
Objective: Plan the website's structure and user flow.
Activities:
Design low-fidelity wireframes to outline page layouts and navigation.
Build interactive prototypes to test workflows (e.g., searching, filtering, and contacting agents).
Ensure intuitive navigation with prominent CTAs (e.g., "View Property," "Contact Us").
4. UI Design
Objective: Develop a professional and inviting visual style.
Activities:
Design a clean, modern interface using neutral colors and high-quality imagery to convey trust and professionalism.
Optimize property listing pages with clear details, high-resolution photos, and interactive maps.
Ensure responsiveness for seamless use across desktop and mobile.
Create a design system to maintain consistency.
5. Testing & Iteration
Objective: Validate the design and optimize usability.
Activities:
Conduct usability testing with target users to gather feedback.
Identify pain points in search, navigation, or property details presentation.
Refine the design to improve clarity and ease of use.
6. Development Handoff
Objective: Transition designs into functional development.
Activities:
Share detailed design specifications, assets, and prototypes with developers.
Collaborate with the development team to ensure proper implementation.
Perform design QA during development to maintain quality.
7. Launch & Post-Launch Optimization
Objective: Deliver a live, functional website and ensure ongoing improvements.
Activities:
Support pre-launch testing to resolve bugs and issues.
Monitor user behavior with analytics tools post-launch.
Gather user feedback to identify improvement opportunities.
Roll out updates to enhance features and user experience.
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Posted Nov 16, 2024
Designed Kevin & Co's company profile website, enabling seamless property search, filtering, and contact with agents, focusing on user-centric UI/UX and trust.
