Project Overview

This project focused on developing a comprehensive brand identity for a new seaweed chip product named Sea Crunch. The scope included crafting a brand name, tagline, logo, and packaging design.

The primary objective was to differentiate Sea Crunch from competitors and position it as an irresistible snack choice. The brand identity was designed to highlight the product's unique flavor profile – a surprising blend of salty and sweet – and to create a strong connection with consumers seeking innovative and delicious treats without compromising their diets.

Creating a distinct brand identity for Sea Crunch within the competitive seaweed chip market posed several challenges. Developing a name that accurately reflected the product's taste while also being memorable was crucial. To overcome this, in-depth market research was conducted, followed by extensive brainstorming sessions to generate potential name options. The final name, Sea Crunch, was chosen for its ability to convey the product's texture and ocean-inspired essence

Another key challenge was designing packaging that effectively communicated the brand's personality and captured consumer attention. To address this, a visually striking packaging design was created, incorporating vibrant colors and compelling imagery. The packaging was designed to clearly convey Sea Crunch's unique selling points, including its unexpected sweet and salty flavor combination. Additionally, the packaging was optimized for maximum shelf impact to ensure the product would stand out in retail environments