At Studio Michi, the mission is clear: collaborate with visionary brands, entrepreneurs, and creators who dare to be different. This branding project reflects the essence of bold, quirky, and unconventional design. The goal was to develop a strong visual identity that not only stands out but also resonates with those who seek to challenge the norms.

The name "Michi" originates from the Spanish slang term for cat, a playful nod to curiosity, independence, and creativity—qualities that define Studio Michi’s design approach.

Logo Design: The letter M in the logo subtly simulates a cat’s whiskers, reinforcing the brand’s playful and exploratory nature.

Typography: A blend of Arbotek, Chennai, and Josefin Sans, chosen to balance modern sophistication with a hint of personality.

Color Palette: A unique selection of colors that evoke warmth, creativity, and professionalism:

Mockups & Applications: Branding applied to merchandise, packaging, and digital assets to showcase real-world impact

The final branding successfully encapsulates the core values of Studio Michi: bold, unconventional, and visually striking. This project demonstrates the power of design in establishing a brand identity that is memorable and impactful.