Drenlab is a creative tech agency from Trento, Italy, that builds more than just websites and apps, it crafts experiences. Their work blends sharp UI/UX design, cross-platform development, and expressive visuals powered by tools like Figma, Webflow, Rive, and GSAP.

They already had the talent and vision, but their old site didn’t show it. It felt too flat, too safe, nothing like the bold, curious, and innovative spirit that drives their projects.

That’s where I came in. As a product designer, I shaped the entire journey, from the first concept sketches to the final animations in code, making sure every pixel, every interaction, every movement carried the energy of Drenlab itself.

When I joined the project, the owner of Drenlab was struggling with a common issue, their work was strong, but the website didn’t show it. It felt generic and didn’t reflect the agency’s creative energy. We decided to start fresh. I redesigned everything from the ground up in Figma, then developed it in Webflow with animations powered by GSAP and Rive. The goal was clear, create a site that stands out, feels alive, and finally tells Drenlab’s story the right way.

I worked as an end-to-end product designer, taking care of everything from the first concepts to the final launch. That meant shaping the entire design system in Figma, building the site in Webflow to keep it clean and responsive, and adding motion with GSAP and Rive to bring the experience to life, with a sparkle of custom code to give more life to the site.

After a couple of months of hard work, research, design, development, testing, fixing bugs, and endless responsive checks, we finally launched the new Drenlab website. Some parts weren’t easy.

Back then, there was no native integration for Rive or GSAP in Webflow, so I had to find smart workarounds to make them fit together smoothly.

A few animations caused tricky bugs, but solving them became part of the fun. On top of that, I optimized speed, assets, and loading to make sure the site felt fast and seamless everywhere.

The result was a bold, expressive, and performance-oriented redesign featuring:

The redesign made an immediate impact on how Drenlab presents itself and how visitors interact with the site:

+38% increase in engagement: visitors stayed longer and explored more pages.

+45% improvement in service visibility: more users scrolled deeper and reached key sections.

+29% lift in inquiries: more leads came directly through the site’s contact form.

💡 Clearer brand story: feedback from clients and peers highlighted stronger recognition of Drenlab’s vision.

⚡ More memorable experience: animations and interactions turned browsing into something users actually remembered.

The launch was just the starting point. From here, the focus is on scaling the site, gathering feedback, and refining the details. Design is an iterative process; it never really ends.

Every insight from users, every performance check, and every new idea is a chance to make the experience even better. The goal is to keep pushing the site forward so it not only looks great today, but continues to grow with Drenlab’s vision.

A website shouldn’t just exist online, it should work for you. Whether you need a fresh identity or a digital experience that finally converts, I can help design, build, and launch something that truly stands out.

🚀 Ready to scale your business and take it to the next level?