To create spec email copy by writing a Glossier newsletter for their email list to engage beauty enthusiasts by featuring new and popular products, providing easy-to-follow routines, discounts only to the newsletter readers and sharing exclusive celebrity tips.
Goal:
To drive product awareness and encourage readers to explore and try Glossier's offerings, join the Glossier community and find beauty inspiration.
I wrote a spec Glossier email newsletter featuring products, discounts, tutorials, and celebrity tips to engage beauty enthusiasts and drive product awareness.