Smirnov’s Cabinetry Design (Branding, UX/UI Design, Webflow

Smirnov's Cabinetry stands as one of the Triangle's premier custom cabinet shops, established in 1994 and centrally located in downtown Durham.

Specializing in bespoke residential and commercial woodworking, Smirnov's Cabinetry Design boasts over 25 years of expertise in designing, constructing, and installing top-notch cabinets.

When Vitaliy Smirnov approached me, his vision was to create an aesthetically pleasing online experience for couples and families seeking kitchen transformations. The objective was to present their work in the most compelling manner, conveying their expertise in woodworking.

Vitaliy sought a website solution that not only showcased his craftsmanship but also positioned his company as the go-to expert in high-quality cabinetry design. The primary goal was to entice clients interested in creating kitchens with premium cabinetry to request quotes and additional information.

As a seasoned kitchen designer with a quarter-century of experience, Vitaliy aimed to outshine competitors and highlight the superior quality of his work.

To instill a professional ambiance and emphasize his mastery in working with wood.

The website's ultimate objective was to communicate to users that Smirnov Cabinet Design stood out as the premier choice and encourage them to complete the inquiry form.

Our first step involved comprehending Vitaliy's work and identifying his ideal customer. This understanding led to a solution that not only represented him but also resonated with potential clients.

We embarked on comprehensive visual branding, encompassing a distinctive logo, a thoughtfully selected color palette, typography, and every element required to present the company in the best possible light.

With the brand established, we proceeded to wireframe all pages, ensuring a seamless experience with the essential elements to convert visitors into actual customers.

Once the page structure was set, I delved into designing the website's interface, incorporating all components to create the most interactive and appealing UI.

The subsequent phase involved Webflow development, bringing the website to life.

Following meticulous quality control, I conducted the final SEO audit, addressing and rectifying every technical SEO issue encountered, ensuring optimal performance.