Introduction
Art's Clinic is not just any ordinary health institution; it represents the amalgamation of fine art and medical science. The goal was to create a brand identity that would mirror the clinic's ethos, blending Picasso's unmatched artistic sense with the sophistication of modern medicine.
Logo Design: A Picasso Inspiration
Design Concept: The logo for Art's Clinic draws direct inspiration from Picasso's iconic style of cubism. Picasso's art was never about portraying reality but rather evoking emotion, much like the medical field that deals not just with physical, but emotional and psychological well-being.
Design Elements:
Shape: Fragmented, abstract human figures represent both the human-centric nature of the clinic and the complexities of healthcare.
Color Palette: A soft, muted palette of blues and grays was chosen to evoke feelings of calm, trust, and reliability while also paying homage to Picasso's Blue Period.
Typography: A simple, clean typeface complements the intricate design, ensuring legibility and professionalism.
Other Brand Elements
Business Cards: Using the primary color palette, we designed minimalist business cards with the logo prominently displayed. The cubist elements spill over to the back, where contact details are clearly presented.
Letterhead & Envelopes: Retaining the minimalist approach, the letterheads and envelopes are designed with subtle cues from Picasso, giving a consistent brand feel while ensuring a professional look.
Signage: To make the clinic easily identifiable, the signage design uses the logo against a light background. The use of a larger-than-life fragmented human figure, reminiscent of Picasso's style, at the entrance is both welcoming and indicative of the clinic's art-infused approach.
Website & Digital Presence: A clean, user-friendly design for the website allows for easy navigation, with Picasso-inspired elements present throughout. The blue and gray palette remains consistent, offering a soothing digital experience to visitors.
Uniform: Clinic staff wear uniforms in the primary blue color, with a subtle logo on the chest. This ensures both professionalism and brand consistency.
Interior Decor: The clinic's interior also draws cues from the brand design. Waiting areas feature replicas of Picasso's famous artworks, while soft blue lighting complements the brand's color scheme.
