Introduction: NOREBA Group, with its rich history in the real estate and hospitality sectors, sought to create a digital platform that would not only showcase their legacy but also their current projects and vision for the future.
Phase 1: Discovery & Research
Objective: Understand the brand, its audience, and its goals for the website.
Stakeholder Interviews: Conversations with key members of the NOREBA Group provided insights into the company's values, objectives, and expectations for the website.
Audience Analysis: Identified the primary users of the website - potential clients, investors, and partners.
Phase 2: Information Architecture & Wireframing
Objective: Organize content and design the basic structure of the website.
Content Hierarchy: Prioritized information to ensure users would first see the most critical details about NOREBA Group.
Wireframing: Created basic blueprints of the website, outlining the placement of elements, navigation, and general layout.
Phase 3: UI Design
Objective: Develop the visual elements of the website.
Typography: Selected a legible and elegant font that resonated with the brand's identity.
Color Palette: Choose a neutral color scheme, reflecting the company's professional demeanor.
Imagery: Curated high-quality images that showcased the company's projects and legacy.
Phase 4: Development & Testing
Objective: Bring the design to life and ensure functionality.
Responsive Design: Ensured the website was mobile-responsive, providing a seamless experience across devices.
Interactivity: Integrated interactive elements, such as hover effects and animations, to enhance user engagement.
Testing: Conducted usability tests to identify any pain points or areas of confusion for users.
Phase 5: Launch & Feedback
Objective: Launch the website and gather user feedback for continuous improvement.
Soft Launch: Initially launched the website to a smaller audience to gather preliminary feedback.
Feedback Mechanisms: Incorporated user feedback forms to gain insights into user experience and areas for improvement.
Full Launch: After making necessary adjustments based on feedback, the website was launched to a broader audience.
Conclusion: Building the NOREBA Group website was a journey that began with understanding the brand's essence and culminated in a digital platform that truly represented its legacy and vision. Through a structured approach, from discovery to launch, the website was designed to offer a seamless and engaging experience for its users.
