Valkyrie New York
Jade Mason
A luxury jewelry brand inspired by architecture and medieval armor, Valkyrie explored how design can create a sense of protection. I developed the brand from concept to product launch—handling everything from 3D modeling and prototyping to art direction, visual identity, e-commerce, and press strategy.
The result was a sculptural jewelry collection with a distinctive star motif, featured in Harper’s Bazaar and Glamour, and a 400% increase in customer base within three months. This project sharpened my approach to clarity, storytelling, and visual cohesion—skills I now offer to other early-stage brands through high-impact mockups, smart brand foundations, and luxury packaging design.
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Posted Aug 17, 2024
A sculptural jewelry brand I built from concept to launch - featured in Harper’s Bazaar and Glamour with rapid customer growth and press-driven brand traction.
