Year-Round Email Marketing for L’ATTITUDE

I developed and managed L’ATTITUDE’s year-round email marketing, using the channel to promote the conference, support sponsor commitments, cover the event in real time, and maintain an ongoing relationship with the audience throughout the year.

Outside the event cycle, the editorial strategy focused on timely issues affecting the U.S. Latino community, business insights, entrepreneurship, and profiles of Latino leaders and founders. I managed content strategy, messaging, copy, and cadence, coordinating with designers and coding specialists through approvals and deployment.

Sponsor campaigns featured brands including Wells Fargo, American Express, Nike, Target, JPMorgan Chase, Bank of America, and Diageo, with email content developed around their partnerships, initiatives, and contracted deliverables.

During the four-day conference, email became a real-time content channel. I produced multiple daily communications featuring programming updates, speaker highlights, quotes from sessions, sponsor content, media coverage, and end-of-day recaps. Post-event communications extended that coverage through additional recaps and highlights.

I reviewed campaign performance and used those insights to inform future content and email strategy. From 2023 to 2024, direct digital engagement increased by 22.7%..

Email samples: https://www.melalopez.com/portfolio/emails