Project Brief:

A construction company approached us with the challenge of generating more leads through their website. The client wanted a website that would showcase their work and attract their target clients.

Strategy: We developed a comprehensive website development strategy that included features like a lead form, case studies, project gallery and copy for each project, newsletter, ConvertKit integration, and WordPress website management. Our focus was on creating a user-friendly design that highlighted the client's unique value proposition. We also created post types for projects and services and SEO-optimized them.

Deliverables:

The website we developed included all the features outlined in the strategy. We worked with the client to create compelling copy for each project and optimized the lead form and newsletter to maximize lead generation potential. We also integrated ConvertKit to streamline the newsletter subscription process and manage email marketing campaigns.

Additionally, we developed a flow for reporting work for insurance purposes that all contractors of different backgrounds could use. We also created a review routing flow throughout the website that resulted in more reviews.

We also managed this website for over 2 years with our Wordpress Management services!

Results:

The new website we developed generated a significant number of qualified leads and showcased the client's work to potential clients. The website's case studies, project gallery, and press kit helped the client stand out in their industry and attract high-profile clients like Mt. Sinai Hospital, BMW, Hudson Yards, and Raven Capital.

Our website development strategy was instrumental in helping our client achieve their business goals. We created a website that highlighted the client's unique value proposition and generated a significant number of qualified leads.

The strategy helped the client improve their online presence, resulting in significant growth for their business. The flow for reporting work for insurance purposes and the review routing flow throughout the website helped the client streamline their processes and increase customer engagement.