To attract travelers to remote areas in Costa Rica on a limited budget using high-impact, fully organic content marketing strategies. The main challenge was a relatively small, highly competitive market: our region receives just 1% of Costa Rica’s total tourism but is home to over 200 individual tour operators.

✔ Conducting in-depth keyword research to identify niche SEO opportunities.

✔ Developing high-quality, engaging content (e.g., blog posts, itineraries, travel guides, and videos) that resonated with eco-conscious and adventure travelers.

✔ Leveraging partnerships with local businesses and travel networks to organically amplify our message and credibility. Execution:

✔ Created unique, authoritative, and timely website content, including blog posts and social media targeting keywords like “best beaches in Costa Rica,” “packing for Costa Rica,” “environmentally responsible tours,” and “private tours.”

✔ Produced seasonally relevant content, such as whale and dolphin posts leading up to Humpback Whale season.

✔ Featured high-quality nature photography and videos across the website and social media.

✔ Built partnerships with local restaurants, hotels, tour operators, and transportation providers to enhance credibility and support within the community.

✔ Collaborated with travel networks in niche markets (yachting, backpacking, corporate retreats, and student groups) to boost organic reach and drive repeat business.

✔ Regularly monitored results using Google Analytics and SEO tools to adjust messaging and optimize for engagement.

✔ Achieved #1 Google rankings for popular tours, such as Corcovado National Park, Whales and Dolphins, Snorkeling, and Diving—all without any paid advertising.

✔ Grew the website from zero to over 1,000 unique monthly visitors within the first year, driven entirely by organic traffic.

✔ Reached a 1.5-2% conversion rate on unique visitors, with an average spend per customer of $600.

✔ Generated repeat customers, particularly for corporate retreats and student groups of up to 50 people.

✔ Although the business did not survive the COVID lockdown and subsequent decline in tourism, several unique tours we developed continue to be promoted by the community, demonstrating the lasting impact of our approach.