AOI Inochi is a premium mother-and-baby lifestyle brand developed under the Inochi ecosystem, a household products company known for combining Japanese-inspired design principles with modern functionality. The brand focuses on creating safe, high-quality, and thoughtfully designed products for infants and young children, supporting parents through everyday caregiving experiences.

As part of AOI Inochi's commitment to creating safe and thoughtful products for modern families, the AOI Laundry Detergent & Fabric Softener was developed to provide a gentle yet effective cleaning solution for baby clothes and sensitive skin.

For this project, I was responsible for designing the product packaging, translating the brand's core values of safety, purity, and care into a visual identity that resonates with parents. The design approach focused on creating a clean, trustworthy, and premium appearance while maintaining strong shelf visibility and clear product communication.

Inspired by AOI's Japanese-influenced design philosophy, the packaging combines soft visual elements, balanced typography, and a calming colour palette to reinforce the product's organic and family-friendly positioning. The result is a packaging system that not only reflects the brand's commitment to quality and well-being but also helps establish a recognisable presence within the baby and household care category.