Bean Brew — Coffee Branding and Visual Identity
Great Minds Think Alike
Bean Brew
Bean Brew is a coffee brand rooted in warmth, craft, and everyday ritual. Created as a space where coffee meets comfort, the brand focuses on simple moments—brewing, sipping, and pausing amid daily routines.
The visual identity combines earthy tones, bold handcrafted typography, and expressive illustrations to reflect an honest and approachable character. Each element is designed to feel familiar and welcoming, bringing a sense of calm and warmth to the coffee experience.
Illustrations play a central role in the brand, capturing small, relatable moments around coffee and transforming them into visual stories. These illustrations extend across cups, packaging, and brand applications, creating a cohesive and character-driven identity that feels personal, human, and thoughtfully brewed.
©2026
Visual Brand Identity & Packaging by GMTA
GMTA © 2026
Creative Direction & Graphic Design — Yuda Setiawan
Illustration — Vincent Tandrean
©2026 All rights reserved
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Posted Apr 16, 2026
Bean Brew is a coffee brand rooted in warmth, craft, and everyday ritual. Created as a space where coffee meets comfort, the brand focuses on simple moments—brewing, sipping, and pausing amid daily routines. The visual identity combines earthy tones, bold handcrafted typography, and expressive illustrations to reflect an honest and approachable character. Each element is designed to feel familiar and welcoming, bringing a sense of calm and warmth to the coffee experience.
