eCommerce Feed Management

We implemented and managed a comprehensive product feed strategy for an eCommerce business, ensuring seamless integration across key sales and marketing platforms. This initiative focused on maximizing product visibility, improving campaign performance, and maintaining accurate, up-to-date inventory across all channels.

Key platform integrations included:

Google Merchant Center for optimized Shopping feeds and compliance

Meta (Facebook & Instagram) catalogs for dynamic ad targeting and organic listings

TikTok Shop & Ads integration to enable high-conversion, short-form commerce

Cordial email feed personalization for data-driven customer engagement

Inventory synchronization to ensure consistent stock levels across platforms

Our approach reduced manual overhead, enhanced product discoverability, and drove measurable growth in sales and return on ad spend (ROAS) through data accuracy and automation.