VERTE Telemedicine | Fractional Marketing Partner
Adriana Serrano
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The Challenge
No marketing structure or strategy
Unclear positioning
Stale content, no video
<50 followers across IG + FB
Zero consistent consults
Recent pivot B2B → B2C (serving patients directly)
VERTE Healthcare (https://www.vertehealthcare.com/) needed a full marketing foundation (from strategy to execution) to reach patients directly and start gaining traction.
What We Built Together
1. Positioning & Messaging
Clarified what VERTE is, who it’s for, and why it matters.
2. Website Rewrite + Redesign
Rebuilt copy and design for clarity + conversion. See website here.
Redesigned Website (New copy + design) + Built it on Framer
3. Video-First Content Engine
Scripted, filmed, edited, and posted all content (Organic + Paid).
Video-First content across all channels (TikTok, Instagram, Facebook)
4. Paid Meta Campaigns
Ran up to 10 active campaigns simultaneously with an average daily spend of $50, every key metric consistently outperformed industry standards:
CTR: 2.04% – 2.46% (industry benchmark: 0.8% – 1.2%) nearly 2x the benchmark every month
CPC: $0.05 – $0.06 (industry benchmark: $0.82 – $1.10) cost per click up to 20x cheaper than average
CPM: $1.03 – $1.34 (industry benchmark: $12 – $16) reaching people at a fraction of the market rate
Landing page view rate: 70% – 94.75% (industry benchmark: 45% – 55%) almost double the benchmark
Video hook rate: 29% – 35.78% (industry benchmark: 22% – 28%) consistently above average
Snapshot of recent paid efforts on Meta Ads
5. Email Marketing
Launched campaigns to nurture and educate patients.
Example of Email Copy + Design
6. Monthly Strategy + Reporting
Continuous improvements across funnel + creative.
Example of Monthly Reporting Performance Meeting + Metrics (Not all our shown)
7. Partnerships
Led partnership with Winx Health (US Company), making VERTE their official telemedicine partner in Puerto Rico.
Landing page created for Winx Partnership
Results (12 Months Snapshot)
Click HERE for more results & data: https://claude.ai/public/artifacts/6d4f19f4-ceac-490d-8419-215b43f7b5ab
Snapshot of MoM trends since Dec 2024.
Business Growth
30+ doctors onboarded (generalists + specialists)
Winx Health as the official partner in Puerto Rico
New collaborations with local pharmacies & labs in progress
Full marketing system implemented
The Takeaway
In 12 months, we turned VERTE from a product with no traction into a growing telemedicine brand with predictable consults, strong partnerships, and a scalable marketing engine.
Examples
Organic/Paid Reels on Meta (Instagram and Facebook)
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Posted May 14, 2026
Built VERTE's entire marketing system from scratch, growing them from <10 consults to +2,500, while reaching 3 million people across Puerto Rico in 16 months.
