EcoVivo Landing Page Design
Project Overview
Role: UI Designer & Interaction Designer
Tools: Figma, Webflow
Skills: UI Design, Interaction Design, Landing Page Design, E-Commerce, User Experience Design
Client Overview
EcoVivo is an eco-friendly e-commerce brand dedicated to sustainable living products. They sought a landing page that would:
Visually communicate their commitment to sustainability through clean, nature-inspired design elements.
Enhance user engagement with interactive elements that reflect their brand ethos.
Drive conversions by providing a seamless and intuitive user experience.
The Challenge
EcoVivo needed a landing page that would:
Translate their brand values into a compelling visual narrative.
Integrate interactive features that align with their eco-conscious identity.
Ensure a user-friendly experience that encourages product exploration and purchase.
My Role
As the UI Designer & Interaction Designer, I was responsible for:
Designing a clean and modern interface that aligns with EcoVivo's brand identity.
Creating interactive elements that engage users and enhance the storytelling experience.
Ensuring a responsive design that provides an optimal experience across all devices.
Collaborating with the development team to implement the design with precision and functionality.
Process
Discovery & Research:
I began by understanding EcoVivo's brand values and target audience to inform the design direction.
Wireframing & Prototyping:
Developed wireframes and interactive prototypes to map out the user journey and interface layout.
UI Design:
Created high-fidelity designs in Figma, focusing on clean aesthetics and intuitive navigation.
Interaction Design:
Incorporated subtle animations and transitions to enhance user engagement without compromising performance.
Results
Brand Alignment: The landing page effectively communicates EcoVivo's commitment to sustainability through thoughtful design choices.
Enhanced User Engagement: Interactive elements captivate users, encouraging exploration and interaction.
Improved Conversion Rates: The intuitive layout and clear call-to-action lead to increased product interest and purchases.
Responsive Design: The page provides a seamless experience across all devices, from desktop to mobile.
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Posted Apr 17, 2025
Designed a modern, responsive landing page for EcoVivo. Focused on clean UI and subtle interactions to reflect sustainability and boost conversions.
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