Overview:
The Den is a vibrant community space where people come together to connect, learn, and support each other. They wanted a website that truly reflected their welcoming spirit and made it easy for visitors to engage with their mission.
My Role:
Lead Designer
What I Did:
Full Website Redesign: I reimagined the site in Squarespace, carefully incorporating The Den’s brand colors, typography, and messaging to create a warm and inviting atmosphere that matches their mission of community and connection.
Mailchimp Integration: Set up seamless integration with Mailchimp for newsletter signups and automated email campaigns, helping The Den stay in touch with their members and grow their audience.
Reusable Blog Templates: Designed easy-to-update blog templates so the team can consistently share news, stories, and resources without needing to redesign each post.
Event Calendar Integration: Added a dynamic calendar that clearly displays upcoming events, making it simple for visitors to find and join community activities.
Donation Features: Integrated donation options to support The Den’s initiatives, allowing the community to contribute easily and securely online.
Outcome:
The Den’s team gained independence to manage and update content, events, and communications without needing technical support.
Visitors responded positively to the inviting design and found it easier to navigate the site, boosting community engagement and support.