Newsletter writing
Mutiat Bakare
Brief overview
The project involved writing an email newsletter about overcoming social media anxiety. The goal of the project was to write something relatable and informative to nurture my client's GenZ audience.
How I approached the project
I started the newsletter writing by using Reddit, Quora, and Instagram comment sections to understand the target audience's pain points, desires, and interests. Using my excellent Copywriting skills, I crafted attention-grabbing headlines and conducted A/B testing to see which worked best. In addition to my storytelling abilities, I used human psychology and persuasion techniques to keep my writing relatable and engaging without deviating from the brand voice. I ensured the tone was conversational and friendly; I also made sure the content highlighted punchy and actionable takeaways for the reader. Finally, the 1300-word newsletter was delivered in two days, even before the deadline.
Take a look at an excerpt from the newsletter here:
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Posted Jan 30, 2025
The project involved writing an email newsletter about overcoming social media anxiety. The brief was to write a relatable and educational piece.
