The project involved writing an email newsletter about overcoming social media anxiety. The goal of the project was to write something relatable and informative to nurture my client's GenZ audience.

I started the newsletter writing by using Reddit, Quora, and Instagram comment sections to understand the target audience's pain points, desires, and interests. Using my excellent Copywriting skills, I crafted attention-grabbing headlines and conducted A/B testing to see which worked best. In addition to my storytelling abilities, I used human psychology and persuasion techniques to keep my writing relatable and engaging without deviating from the brand voice. I ensured the tone was conversational and friendly; I also made sure the content highlighted punchy and actionable takeaways for the reader. Finally, the 1300-word newsletter was delivered in two days, even before the deadline.

Take a look at an excerpt from the newsletter here: