A blog piece written to teach brands how to use TikTok to their own advantage.
I started with a lot of research into analytics, other peoples experiences, my own experiences, and app developments. This piece was something that i was highly interested in as I've been using the platform for years and styling my content to best suit the changes it has gone through.
It is focused on being informative and educational but understandable to anyone trying to master the algorithm and build their own presence on the platform.