Gigi's Gin

Brief from @thebriefassociation

Welcome to Gigi’s, where craftsmanship meets elegance in every bottle. Named after our founder’s grandmother, whose spirit and sophistication inspire our creations, Gigi’s Gin is a tribute to timeless quality and contemporary flair.

Raise your glass to Gigi’s Gin - where tradition meets innovation, and every bottle tells a story of elegance, quality, and unforgettable flavor.

The Gigi's Gin branding project was deeply rooted in the story and legacy of Gigi, the grandmother of the brand's founder, who served as the main inspiration for the brand. My design process began with thorough research into Gigi's life and the values she represented—elegance, sophistication, and a zest for life. This understanding informed every aspect of the design, ensuring that the brand not only honored her legacy but also resonated with a contemporary audience.

The logo features a hand-drawn portrait of Gigi, enjoying a glass of gin, symbolizing the blend of tradition and modernity that defines the brand. I chose a color palette of Olive Green, Red Salsa, and Apricot to evoke warmth, sophistication, and a vibrant, yet timeless feel.

To complement the illustration, I selected Libre Caslon Text as the primary font for its classic yet approachable character. I also created a custom-drawn font specifically for the brand name "Gigi's Gin," adding a unique and personal touch.

The project extended beyond the logo, encompassing three sub logos, packaging designs for the gin bottle and box, and a range of merchandise, including stickers, t-shirts, and business cards. Additionally, I provided social media mockups to demonstrate how the brand’s aesthetic could be consistently applied across digital platforms.