For The Little Cookie, I crafted a brand identity that brings to life the warmth and joy of homemade baked goods, with a focus on creating a playful yet sophisticated design. The challenge was to reflect the charm and nostalgia associated with cookies while giving the brand a fresh, modern appeal that resonates with both families and casual treat-seekers.
The creative process started with immersing myself in the brand’s vision—capturing the essence of small-batch baking and the simple pleasures it brings. I sought inspiration from classic bakery aesthetics, blending it with contemporary design elements to ensure the brand feels both inviting and unique. The goal was to evoke a sense of comfort and delight in every interaction with the brand, from packaging to digital presence.
The logo design became the heart of the brand, featuring playful, rounded typography that mimics the softness and warmth of freshly baked cookies. I introduced a pastel color palette, with soft pinks, warm browns, and creamy whites, inspired by the colors of baked goods and the nostalgic feeling of home kitchens. This palette not only adds to the brand's friendly appeal but also creates an approachable and memorable visual identity.
I extended the branding to various packaging elements, where simple and clean patterns were introduced to enhance the overall visual experience without overpowering the product itself. Whether it’s a cookie box or a business card, the design exudes a cozy yet modern vibe, inviting customers to indulge in the sweetness of The Little Cookie.
Every design decision was made with the customer experience in mind, ensuring that the brand feels warm, personal, and memorable—just like the cookies it represents.
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