MealPrepPro customers are aged between 18-40, 50:50 male and female, 70% in the US 30% in other English speaking countries. They are interested in health and fitness. They struggle to eat healthy day today and don't have much time for cooking, shopping, or figuring out what they should eat. Some see food as a way to fuel their exercise routines. Some want to be able to manage their portions better. They want to feel organized and in control of their health while eating delicious food.