Agency Website Redesign
George Waititu
About the project
Nendo is a digital growth agency that does strategy, research, training, and marketing. The leadership team at Nendo was driven to refresh the website design to align it to its new brand identity.
Working at Nendo I was given the opportunity to come up with the redesign and improve the way users find and discover information on the site.
"A user interface is like a joke. If you have to explain it, it’s not that good."
Designing an effective user experience that is delightful, tends to be challenging and requires a lot of constant revisions and changes that's why before jumping to the high fidelity designs I had to create a lot of low fidelity wireframes to come up with an effective way to navigate the site without increasing the user's cognitive load as Nendo has a lot of information to share.
“Clutter is the official language used by corporations to hide their mistakes.”
The goal of the UI design was to make it very clean and clutter-free, this would not only make the site easy to navigate and consume information but would improve the site loading speed which would improve the SEO web ranking.
"The future is mobile"
According to SimilarWeb, 58% of site visits come from mobile. one of the primary goals was to craft user interface design to be modular in order to archive perfect responsiveness regardless of the screen size
That's it, for now, thank you for viewing the project shoot an email if you want to collaborate on a project- waititu200@gmail.com
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Posted Apr 13, 2021
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