Coastal — Branding

Coastal, a developing chain dispensary in Santa Barbara, was looking for a brand portfolio to present to investors and the California Marijuana Enforcement Department. They envisioned Coastal to be a surf style dispensary that can transcend all ages/demographics and have the potential to be located anywhere in the US. I created multiple logo iterations to bring their vision to life while expanding the visual identity into business cards, letterhead, email signatures, and an all encompassing brand book.