The Back Nine Club - Website Design

The Back Nine Club is an Executive 18-hole family-oriented golf course. Previously, their site had a lack of cohesive branding while being difficult to navigate. I redesigned the club’s logo to represent a professional yet friendly experience for players of all ages that reflects the laid-back, approachable personality of the course. I developed a new color scheme, typographic combination, and overall asset stylization to extend the brand’s visual identity while also rearranging the content architecture for a better user experience.