Counter Balance - Brand Development

Katie Koczera

Counter Balance Herb Company started with tincture formulas and a watercolor image as inspiration for their new brand of herbal supplements. I helped organize their broad idea into a geometric yet organic logo design that exemplified a modern naturalist product. The same esthetic was used throughout the label design of all 15 Counter Balance tincture products, a custom shipping box, business cards and each digital asset of the online store.
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Posted Jan 27, 2021

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