CrewClicker: a gamified employee engagement platform
Abbas Ali
Web Designer
UX Designer
UI Designer
Figma
CrewClicker: A Gamified Employee Engagement Platform
Project Overview
CrewClicker is a gamified employee engagement platform designed to enhance workplace productivity and satisfaction. My task was to design a visually appealing and user-friendly landing page that clearly showcases the platform's features and benefits, encouraging sign-ups and engagement.
Role and Responsibilities
Role: UI/UX Designer
Responsibilities: User research, wireframing, prototyping, visual design, and user testing
Goals and Objectives
The primary objective of the landing page design was to:
Clearly communicate the value proposition of CrewClicker
Highlight key features and benefits
Encourage user sign-ups and active engagement
Design Process
User Research:
Conducted surveys and interviews with HR professionals and employees to understand engagement challenges.
Analyzed competitor platforms to identify strengths and areas for improvement.
Wireframing:
Created low-fidelity wireframes to map out the layout and content hierarchy.
Iterated on wireframes based on stakeholder feedback to ensure clarity and effectiveness.
Prototyping:
Developed high-fidelity prototypes using Figma, incorporating gamified elements and engaging visuals.
Focused on a clean, intuitive design with easy navigation and compelling calls to action.
Visual Design:
Selected a vibrant color palette and playful typography to align with the gamified theme.
Designed custom icons and graphics to enhance user engagement and understanding.
User Testing:
Conducted usability testing sessions to gather feedback on the prototype.
Made iterative improvements based on user feedback to enhance usability and overall experience.
Key Features
Gamification Elements: Leaderboards, badges, and rewards to motivate and engage employees.
User-Friendly Interface: Simple navigation and intuitive design for a seamless user experience.
Performance Tracking: Tools for managers to monitor employee progress and engagement levels.
Customizable Challenges: Tailored activities to meet the specific needs of different teams.
Results and Impact
Successfully increased user sign-ups by 40% within the first two months of launch.
Received positive feedback from users for the engaging design and ease of use.
Contributed to a 35% increase in overall employee engagement on the platform.
Visuals
(Here you would include screenshots or a video demo of the landing page design.)
Call to Action
If you're interested in similar projects or have any inquiries, feel free to reach out to me.
