Go Legal AI is a cutting-edge legal SaaS platform that leverages artificial intelligence to streamline legal processes and improve efficiency for law firms and legal departments. I was tasked with designing an intuitive and visually appealing landing page that effectively communicates the platform's benefits and features to potential users.
Role and Responsibilities
Role: UI/UX Designer
Responsibilities: User research, wireframing, prototyping, visual design, and user testingGoals and Objectives
The primary objective of the landing page design was to:
Clearly articulate the value proposition of Go Legal AI
Highlight key features and benefits
Encourage user sign-ups and demo requests
Design Process
User Research:
Conducted interviews with potential users to understand their needs and pain points.
Analyzed competitor websites to identify industry standards and opportunities for differentiation.
Wireframing:
Created low-fidelity wireframes to establish the layout and information hierarchy.
Iterated on wireframes based on feedback from stakeholders.
Prototyping:
Developed high-fidelity prototypes using Figma, incorporating branding elements and visual styles.
Focused on creating a clean, modern aesthetic with easy navigation and clear calls to action.
Visual Design:
Selected a color palette and typography that conveys professionalism and trustworthiness.
Designed custom icons and illustrations to enhance visual appeal and improve user comprehension.
User Testing:
Conducted usability testing sessions to gather feedback on the prototype.
Made iterative improvements based on user feedback to enhance usability and overall experience.
User-Friendly Interface: Simple navigation and intuitive design to ensure a seamless user experience.
Secure and Compliant: Adheres to industry standards for data security and compliance.
Customizable Workflows: Tailored solutions to meet the specific needs of different legal practices.
Results and Impact
Successfully increased demo requests by 30% within the first month of launch.
Received positive feedback from users regarding the intuitive design and ease of use.
Contributed to a 25% increase in overall user engagement on the platform.
Visuals
(Here you would include screenshots or a video demo of the landing page design.)
Call to Action
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Posted Jul 30, 2024
Designed a landing page for Go Legal AI, a legal SaaS platform. Created an intuitive interface highlighting AI features, boosting demo requests by 30%.