Conduct AI SaaS Explainer Video

Conduct AI is an AI operating system for enterprise IT, helping companies navigate SAP complexity, accelerate system migrations, and run large-scale transformations at record speed. Their clients include some of the world's largest enterprises like Daimler Truck, Rittal, and BCG. Conduct needed a short, polished motion video to showcase their platform across marketplace listings and pitch decks, something that felt premium, fast, and aligned with their clean brand aesthetic.

The Brief A 30 - 45 second SaaS explainer video featuring three core product screens, each paired with a key value proposition, with smooth transitions and a typing text effect throughout.

My Approach I designed and animated the video in Jitter, carefully selecting the three most impactful product screens, System Intelligence, Change Requests, and Fit-Gap Analysis. Each scene was timed to feel deliberate and confident, letting the product speak for itself without any voiceover or distraction.

The visual direction drew inspiration from Conduct's existing brand, clean white UI, minimal motion, and purposeful text reveals that guide the viewer through the product story.

Result A 30 - 45 second video delivered and approved by the client, now used across their SAP marketplace listing.