Squarespace Beauty Website

A fitness coach needed a way to turn cold traffic into booked sessions, but the existing path asked visitors to figure out too much on their own. I designed and built a two-step funnel in Squarespace: a focused landing page that captures the email, and a booking page that lets people pick a time slot right away.

The Challenge Weight-loss offers are crowded, and visitors are skeptical. The page had to make a clear promise, answer doubts quickly, and make signing up feel effortless.

One promise, one action. The headline states the result, “Lose 10 pounds in 2 weeks,” then removes the main objection: “without feeling overwhelmed or stressed.” Beside it, a three-point checklist, one email field, and a single red button (“Reserve My 48H Pass”) keep the page focused on signing up.

Proof early. A client testimonial sits directly under the hero, so doubt is answered before visitors scroll.

Honest urgency. “Only 100 live spots” gives people a reason to act now without gimmicks like fake countdown timers.

A three-step explanation. Short, icon-led steps explain what the class covers, so visitors understand the value before they commit.

A thank-you page that works. Instead of ending on a dead page, new leads pick a date and time immediately, while their interest is highest.

Built in Squarespace. The client can update copy, images, and dates themselves, without a developer.