Bare Skin — Radically Simple Skincare Brand Identity

Posted Jun 7, 2026

Design challenge from The New Brief: create a brand identity for Bare Skin, a skincare brand built on radical simplicity. THE BRIEF Five products for a complete daily routine. No endless shelves, no conflicting ingredients, no decision fatigue. Just a cleanser, toner, serum, moisturizer, and SPF. THE CHALLENGE Making "less" feel like luxury, not compromise. TARGET AUDIENCE Skin-conscious consumers aged 22–40 who've tried too many products, spent too much money, and seen too little difference. They want honesty, ingredients they can trust, and packaging they're not embarrassed to leave on their bathroom shelf. THE APPROACH Clean typography, calming earth tones, and a system that feels intentional. Not minimal for the sake of being minimal, but stripped back to what actually matters. Brand identity includes: logo system, typography, color palette, packaging design, and campaign visuals.