Yumgonewild- Branding and packing design

Posted Jun 7, 2026

A loud, flavor-drunk sauce brand that doesn't care about clean eating or calm design. Yum Gone Wild celebrates mess, maximalism, and mouth chaos through bold packaging that lives somewhere between a corner bodega shelf, a 2008 Tumblr gif, and a hyperpop playlist. The Challenge: Create packaging, label design, and branding for three distinct sauce flavors (Kimchi Glaze, Crispy Chili, Garlic Bomb) with an anti-minimalist, streetwear-inspired aesthetic that stops scrollers mid-feed. Design Approach: Rejected every clean design trend in favor of intentional chaos. Each flavor has its own attitude, mascot, and micro-universe expressed through clashing neon colors (hot pink, lime green, electric red), wild typography, hand-drawn illustrations, and one-liners that bite.