Taur Technologies

Overview:

Carson, the co-owner of Taur Technologies, approached me to design a logo for the launch of their impressive new product, which was initially launched on Kickstarter. After seeing some initial concepts of the product it was obvious that the final logo would need to be memorable, minimal and timeless while also serving as a badge on the front of the scooter. As the project was mostly focused on brand Indentity and logo, we had the luxury of spending more time iterating to create the final mark.

Our final solution involved combining elements that included a hidden letter "T" in the negative space and bull bars that subtly referenced the handlebars of their product, while also linking to the anthropomorphic character, Taur. We successfully achieved our goal of creating a mark that will represent Taur well into the next decade and beyond.

"We started working with Alex relatively with no previous working relationship or referrals. His portfolio stood out and after we met with him and discussed the project, we also felt he had a great personality. Needless to say he proved us right, he worked relentlessly to meet our needs and produced an iconic, memorable brand identity that we have received great feedback from everyone we’ve spoken to. " – Carson Brown, Taur Technologies