From Startup Friction to 8-Bit Adventure

Mario Inspired Promo

A 42-second animated promo that turns the founder journey into an 8-bit platform game. I used the familiar rhythm of retro gaming to make a high-pressure pitch experience feel clear, human, and memorable.

Kuberan’s House needed a promotional film that could communicate the friction founders face while building toward investment opportunities. Rather than explain that journey with a conventional explainer, I built a visual metaphor viewers could understand in seconds.

The founder becomes the player. A briefcase-carrying pixel character moves through a side-scrolling world where startup obstacles become literal gameplay.

Rejection and criticism appear as hazards to navigate.

Game-style instruction cards carry the emotional message: keep going, clear the hurdle, believe in the idea.

The final castle represents Kuberan’s House as the destination for founders ready to pitch, seek funding, and find mentorship.

I led the project from concept through final animation:

Concept development and visual storytelling

Storyboarding and scene pacing

Pixel-art environment and asset design

2D motion design and animation

Game-style UI and typographic treatments

Social-first cutdowns and static promotional stills

The visual language borrows from classic arcade platformers without relying on a standard corporate explainer format. Pixel environments, lava pits, castle platforms, loading bars, retro UI, and responsive motion give the story a consistent world and a clear forward direction.

1 promotional video in 16:9

Social-media cutdowns in 9:16

High-resolution promotional stills

The finished piece gave Kuberan’s House a playful, story-led way to frame a difficult founder experience, while keeping the platform’s purpose at the center of the narrative.