ORIRI

By using state of the art freeze drying process, Oriri sought to take the humble fruit and transform it into crispy, crunchy, have-it-anytime snack. The management at Oriri wanted to bring a disruption into the snacking FMCG industry in India (and eventually the world), by providing consumers a choice of a healthy snacking alternative. We called it a SUPERSNACK. This supersnack is made available in 10 different flavours or fruits namely: Strawberry, Apple, Papaya, Guava, Dates, Mango, Banana, Chickoo, DragonFruit and Pineapple.

The Brief and the Process The brief was to create a name followed by the logo and finally a packaging design which would accomodate Oriri's all 10 fruit offerings.