WEE by Hela StudioWEE by Hela Studio

WEE

Hela Studio

Hela Studio

Wee embodies togetherness and commonality.

Moving to a foreign land can be an exhilarating experience, but it can also sometimes catch you off-guard. You may find yourself in an alien environment where everything from the language to the customs is different from what you're used to. Getting used to your new environment might take some time. And while you take your time to acclimate, you can count on Wee to welcome you home with open arms. An app designed and tailor-made to suit the needs of eager hopefuls landing in a new land, Wee promises inclusivity, unity, and community.
Every time you wander, you end up making a new friend. So, say Wee, run free and explore your new home.

Nomenclature 

WEE - A pronoun used to refer to a group of people.
            Onomatopoeia - the sound of happy people charging forward.

Brand Voice

HUMBLE    |    WARM    |    WELCOMING    |    GRACIOUS    |    GENEROUS 
TRUSTWORTHY    |    CARING    |    SUPPORTIVE    |    RELATIVE
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Posted Aug 17, 2026

Logo, branding, and art direction for Wee, an app helping people moving abroad find community, connection, and a sense of home.