At75: Branding (2w-Sprint)

Atelier75 an expertly curated womenswear shop dedicated to the best of British and European design — from March 2018 until February 2021

Characteristics & Deliverables - Service: 2week-Sprint branding & Design Support - Primary logotype, secondary & variables > icon(s), favicon, signages - Colour scheme > Black, old gold and cream/ivory paper colours. - Typography suite > Futura (custom) - Design development > outdoor gold signages, packaging/labels, invitations, business cards (text: letterpress & logotype: debossing) --

Branding: Approach & Strategy The Brand Strategy focused on conveying timelessness, elegance, and sophistication. Futura serves as the cornerstone of the branding, delivering modern and straightforward design throughout its communication and deliverables. The Atelier75 logotype flirts with typographic rules by featuring the 75 as a 'superscript' element, like an ornamented outfit. The layout remains spacious and minimal, enhancing legibility and giving full prominence to visuals, photographs, and products.