A I C I: Branding (2w-Sprint)

Laura Jouan

0

Art Director

Brand Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

ChatGPT

Artificial Intelligence

A I C I “ We use AI to streamline the process of designing and making architecture ”
A I C I — Primary Logotype
A I C I — Primary Logotype
A I C I — Secondary Logotype (icon, favicon, small signature)
A I C I is a cutting-edge tech company that pushes the boundaries in the field of architecture through innovative products tailored for Education, Practice, and Production — Site, Concept Design, Urbanism, Technical Design, Construction, and In-Use. With a strong focus on research, A I C I ensures that its products are built on a foundation of knowledge and understanding of the industry's evolving needs. From advanced design software to interactive learning platforms, our company equips architects with the tools to streamline its process and empower their craft. With a focus on user-friendly solutions and industry-leading technology, A I C I is shaping the future of architecture for students, professionals, and firms alike.
A I C I — Typography Suite (presentation)
A I C I — Typography Suite (presentation)
A I C I — Typography Suite (legibility & readability)
A I C I — Typography Suite (legibility & readability)
Characteristics & Deliverables - Branding 2week-Sprint - Primary logotype, secondary & variables - Colour scheme > shades of grey, white + gradients & textures - Typography suite > Inter Inter is a variable font family carefully crafted & designed for computers. Inter features a tall x-height to aid in the readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc. - Design development > business cards (letterpress), packaging, custom cards, presentation templates, website
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Brand: Approach & Strategy AICI aims to position itself at the forefront of architectural innovation, leveraging AI to transform the way architecture is conceived, designed, and constructed. They are committed to pushing boundaries and empowering architects through cutting-edge technology.
Their branding is defined by a balance of precision and creativity, reflected in a clean, timeless aesthetic. They prioritise clarity and accessibility, ensuring the brand resonates with students, professionals, and businesses alike.
Through consistent messaging and visual coherence, AICI communicates its dedication to research, development, and the future of architecture. The brand is not just about leading in technology, but also about fostering a community of innovation and excellence in design.
A I C I — Colour Scheme (grey, white, gradients & textures)
A I C I — Colour Scheme (grey, white, gradients & textures)
A I C I — Packaging & Services (client access card)
A I C I — Packaging & Services (client access card)
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Posted Mar 4, 2025

Branding development for AICI — a cutting-edge tech company that pushes the boundaries in the field of architecture through innovative products

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Art Director

Brand Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

ChatGPT

Artificial Intelligence

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