Flowmetrics was created to solve a growing problem in scaling B2B teams: the lack of clarity in operational workflows. While many companies rely on project management tools, they often lack a bird’s-eye view of performance bottlenecks and inter-team dependencies.

The goal was clear: build a sleek, easy-to-digest analytics platform that could plug into existing tools and extract workflow insights. Flowmetrics was not just another dashboard — it was designed to illuminate inefficiencies, speed up decision-making, and empower leaders with visibility across departments.

We crafted a visual language built on clean lines, soft gradients, and clear hierarchy, letting data take the spotlight. We designed custom icons for each type of metric, implemented a modular UI for flexibility, and built the layout with scalable components ready for integration.

The final design achieved three critical outcomes:

Accelerated reporting across teams by 2x (mock data testing).

Enabled non-technical users to read complex metrics easily.

Created a B2B-ready identity that feels premium but intuitive.