NCBA Rebrand: Brand refresh with a digital-first approach

After thoroughly reviewing NCBA's brand and identifying key inconsistencies, I developed a comprehensive proposal aimed at addressing these issues while modernizing the overall identity. The approach focuses on a digital-first redesign that emphasizes inclusivity, scalability, and a fresh, contemporary aesthetic. This new direction is designed to ensure a cohesive, adaptable brand presence that resonates across both digital and physical platforms.