This project involved a complete SEO overhaul for ezyCollect, a company offering efficient solutions for debt collection. My objective was to propel ezyCollect's website to the forefront of search results, attracting more qualified leads and boosting organic traffic.
Objective: Improve website traffic and increase revenue for ezycollect, a SaaS company based in Australia.
Full Audit and Implementations
Activity: Conducted a Full SEO audit to identify website errors and areas for improvement.
Actions Taken: Listed down identified errors and collaborated with the development team to implement necessary fixes.
Keyword Research and Optimization
Activity: Identified and optimized targeted keywords relevant to Ezycollect's products and services.
Actions Taken: Worked on optimizing the website content naturally around these keywords to enhance organic search visibility and also Optimized the product pages for high buying intent keywords.
On-Page Optimization
Activity: Enhanced ezycollect's product pages for better search engine rankings.
Actions Taken: Implemented on-page SEO improvements such as meta tags, headers, and content structure to improve relevance and user experience.
Content Strategy Development
Activity: Createc a content strategy aligned with ezycollect's focus keywords and business goals.
Actions Taken: Created content that supported product pages, including informational blogs and posts highlighting product benefits.
Competitor Analysis
Activity: Analyzed competitors to identify SEO opportunities for ezycollect.
Actions Taken: Leveraged competitor insights to refine ezycollect's SEO strategy and capture additional market share.
Low-Volume Keyword Research and Cluster Creation
Activity: Researched and utilized low-volume keywords to increase ezycollect visibility on relevant and easier-to-rank keywords.
Actions Taken: Developed keyword clusters around these low-competition keywords to attract targeted traffic and improve SEO performance.
Content Creation
Activity: Produced relevant and engaging content to attract and inform ezycollect's target audience.
Actions Taken: Published informational blogs and articles that addressed industry trends, product features, and customer pain points.
Link Building and Outreach
Activity: Implemented a strategic link building campaign to enhance ezycollect's domain authority.
Actions Taken: Secured backlinks from reputable business listings, startup sites, and through targeted outreach efforts to improve search engine rankings.
Performance
Activity: Monitored and evaluated the success of the SEO campaign for ezycollect.
Actions Taken: Tracked keyword rankings, analyzed click-through rates compared to previous periods, and measured conversion rates.
Results
The SEO campaign for ezycollect resulted in significant achievements. Achieved a 500% increase in website traffic over 8 months and a 20% increase in revenue.
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Posted Jun 6, 2024
This project involved a complete SEO overhaul for ezyCollect, a company offering efficient solutions for debt collection.