ezyCollect | A SaaS Product
Harshal Deshmukh
SEO Specialist
SEO Content Manager
Digital Marketing Specialist
Google Analytics
Google Search Console
SEMrush
This project involved a complete SEO overhaul for ezyCollect, a company offering efficient solutions for debt collection. My objective was to propel ezyCollect's website to the forefront of search results, attracting more qualified leads and boosting organic traffic.
Introduction to ezycollect's SEO Campaign
Objective: Improve website traffic and increase revenue for ezycollect, a SaaS company based in Australia.
Full Audit and Implementations
Activity: Conducted a Full SEO audit to identify website errors and areas for improvement.
Actions Taken: Listed down identified errors and collaborated with the development team to implement necessary fixes.
Keyword Research and Optimization
Activity: Identified and optimized targeted keywords relevant to Ezycollect's products and services.
Actions Taken: Worked on optimizing the website content naturally around these keywords to enhance organic search visibility and also Optimized the product pages for high buying intent keywords.
On-Page Optimization
Activity: Enhanced ezycollect's product pages for better search engine rankings.
Actions Taken: Implemented on-page SEO improvements such as meta tags, headers, and content structure to improve relevance and user experience.
Content Strategy Development
Activity: Createc a content strategy aligned with ezycollect's focus keywords and business goals.
Actions Taken: Created content that supported product pages, including informational blogs and posts highlighting product benefits.
Competitor Analysis
Activity: Analyzed competitors to identify SEO opportunities for ezycollect.
Actions Taken: Leveraged competitor insights to refine ezycollect's SEO strategy and capture additional market share.
Low-Volume Keyword Research and Cluster Creation
Activity: Researched and utilized low-volume keywords to increase ezycollect visibility on relevant and easier-to-rank keywords.
Actions Taken: Developed keyword clusters around these low-competition keywords to attract targeted traffic and improve SEO performance.
Content Creation
Activity: Produced relevant and engaging content to attract and inform ezycollect's target audience.
Actions Taken: Published informational blogs and articles that addressed industry trends, product features, and customer pain points.
Link Building and Outreach
Activity: Implemented a strategic link building campaign to enhance ezycollect's domain authority.
Actions Taken: Secured backlinks from reputable business listings, startup sites, and through targeted outreach efforts to improve search engine rankings.
Performance
Activity: Monitored and evaluated the success of the SEO campaign for ezycollect.
Actions Taken: Tracked keyword rankings, analyzed click-through rates compared to previous periods, and measured conversion rates.
Results
The SEO campaign for ezycollect resulted in significant achievements. Achieved a 500% increase in website traffic over 8 months and a 20% increase in revenue.
