Social Media Campaign - Punctuation Blunders

While working as a team lead and writing trainer at Education and Career Times, I published a blog every week on a specific grammar topic. When the subject of 'comma' came, we decided to create a campaign on the same to build some hype before the blog was published.

I brainstormed and researched the unique ways by which punctuation misuse led to blunders. Collaborating with our graphic designer, I came up with several posts that educated readers about punctuation mistakes in a fun and quirky manner.

The social media campaign led to a 50% growth in followers compared to the previous month. It also led to considerable word-of-mouth promotion of ECT among my students. Among all the organic social media campaigns run during my tenure, it was one of the most successful ones.