Creating a Digital Marketing Strategy for an Online Retailer

Company: Basketor

Industry: Online retailer

Challenge: Basketor was struggling to increase sales and reach new customers. They had a strong website and product selection, but they were not getting enough traffic or engagement.

Solution: They hired me to help them develop a comprehensive digital marketing strategy. We have implemented a variety of tactics, including:

Search engine optimization (SEO) to improve the website's ranking in search results

Pay-per-click (PPC) advertising to drive traffic to the website

Social media marketing to engage with customers and promote products

Email marketing to nurture leads and drive sales

Results: After implementing the digital marketing strategy, Basketor saw a significant increase in sales and traffic. In the first year, they saw a 50% increase in sales and a 200% increase in traffic. They also saw a 10% increase in customer satisfaction.

Metrics: The following metrics were used to track the success of the digital marketing campaign:

Sales: The number of products sold

Traffic: The number of visitors to the website

Leads: The number of people who expressed interest in their products or services

Customer satisfaction: The percentage of customers who were satisfied with their services.

Tools and techniques: The following tools and techniques were used to implement the digital marketing campaign:

SEO tools: A variety of tools such as Surfer SEO, Google Page Speed Insights, and Uber Suggest were used to analyze the website's SEO performance and identify opportunities for improvement.

Social media tools: Buffer was used to manage their social media accounts and Canva to create engaging content

Email marketing tools: Mail chimp was used to create and send email marketing campaigns and nurture their leads.

Conclusion: The digital marketing campaign was a success. They saw a significant increase in sales and traffic, as well as an improvement in customer satisfaction. The campaign was successful because it was well-planned and executed, and it used a variety of effective digital marketing tactics.