Akad Seguros had just gone through a complete rebranding process. The main obstacle was to translate this new visual identity—which was not yet fully established in the company's daily routine—into practical commercial materials.

The project required a delicate balance:

Translating the brand's modernity through vibrant and colorful icons.

Maintaining the solidity and trust essential to the insurance sector, ensuring the visuals did not look too informal.

Standardizing visual communication during a moment of brand transition.

To solve this equation between visual innovation and institutional security, the project was divided into two strategic parts:

Creation of New Slides: We developed new layouts for the commercial presentation from scratch. We used clean grids that allowed the use of new colors and modern icons without cluttering the information, ensuring easy reading and a professional look.

PowerPoint User Manual: We did not just deliver the final files; we focused on education. We developed a practical guide for the internal team. This manual established clear rules for typography, color application, and image usage, ensuring that any employee could edit the presentation without breaking the new visual identity.

The final delivery provided Akad Seguros with a powerful and consistent sales tool. The new commercial presentation perfectly reflects the brand's current positioning: secure, yet modern and accessible.

Beyond the immediate visual impact, the User Manual gave autonomy to the sales team. They can now adapt their sales pitches while maintaining brand consistency in every client interaction. The project turned a newly created identity into a solid business tool.