Executive Coach Social Media Branding Project
Abiyyu Fawaz
Gerald Ryuichi is a premier executive communication and keynote coach who helps tech founders, C-suite executives, and high-growth leaders master boardroom authority and stage presence. This project involved designing a comprehensive, multi-platform social media branding kit across YouTube, LinkedIn, and Instagram. The core objective was to bridge the gap between high-ticket corporate credibility and high-converting digital performance — transforming passive viewers into booked retainer clients.
Short Description
A dark-mode, high-contrast visual identity system engineered for an executive speaking coach. The suite combines a high-CTR YouTube thumbnail engine, authoritative B2B LinkedIn branding, and a structured Instagram content funnel (educational carousels, authority quotes, and direct-response promotional ads) to drive lead generation and establish market authority.
Services Provided
Social Media Brand Identity & Visual System Architecture
YouTube Channel Profile, Banner & High-CTR Thumbnail Engine
LinkedIn Executive Profile. Header Banner Design & Post Template
Instagram Content Funnel Design
Visual A/B Split-Testing Strategy & Typographic Hierarchy
Youtube Profile and Visual Setup
The Challenges
Executive coaches often face a sharp divide between their real-world boardroom authority and their digital presence. Many rely on clichéd stock photography, wordy graphics, or amateur YouTube layouts that dilute their perceived value. When pitching $10,000+ coaching retainers to analytical tech founders and corporate directors, visual inconsistency immediately erodes trust.
However, standard "corporate minimal" design often fails on social media algorithms, where speed, contrast, and curiosity gaps are required to stop the scroll. The challenge was to design an identity that felt instantly executive and boardroom-ready while leveraging aggressive, algorithm-friendly design mechanics to win clicks and engagement.
Multi-device Youtube Banner
Youtube Thumbnails and Banner
The Solution
I designed a responsive, multi-device YouTube banner that immediately communicates Ryuichi’s core value proposition ("Master The Art of Executive Presence") and establishes a predictable weekly release schedule.
To solve low Click-Through Rates (CTR), I engineered a modular thumbnail system built around a strict 3-word maximum typographic limit ("STOP GETTING IGNORED," "NEVER FREEZE AGAIN," "THE 1% ROUTINE"). The thumbnails are structured for A/B testing, pairing emotional split-screen storytelling (anxious vs. confident body language) with provocative curiosity gaps. This ensures every asset remains legible and psychologically compelling even on scaled-down mobile screens.
LinkedIn Banner
Built specifically for corporate lead acquisition, the LinkedIn profile banner ("Turn Technical Expertise Into Unshakable Stage Presence") pairs a clean, editorial speaker photo with high-authority social proof badges ("Trusted by Leaders at Fortune 500s & High-Growth Startups"). A simulated CTA button graphic ("Book Your Strategy Call") guides profile visitors directly toward the coaching application funnel.
Instagram Visual and Profile Setup
Rather than designing disconnected social posts, the feed templates were structured around a complete content conversion funnel:
Top-of-Funnel (Discovery & Authority): High-contrast typographic quote cards and bold 9:16 vertical storytelling frames designed to drive shareability and immediately establish thought leadership.
Middle-of-Funnel (Value & Education): Multi-slide educational carousels such as "Why brilliant leaders get passed over for promotions" and "The 3-Minute Boardroom Framework." These slides use generous negative space, structured numbered grids, and amber highlight blocks to break down complex public speaking concepts into digestible, scannable steps.
Bottom-of-Funnel (Lead Generation): High-impact 4:5 promotional advertisements featuring clear program deliverables, "Before/After" stage transformation messaging, and direct-response application prompts to drive strategy call bookings.
Instagram and LinkedIn Content Funnel
Carousel Template
Social Media Funnel
The resulting branding kit equips Gerald Ryuichi with a unified, enterprise-grade visual ecosystem. By pairing strategic UX principles—such as scannable hierarchies and algorithmic CTR optimization—with a refined executive aesthetic, the brand system positions Ryuichi as an undisputed authority in leadership communication.
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Posted Aug 2, 2026
Designed multi-platform social media branding for a keynote coach to boost authority and client conversion.
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