Puff is a healthy fast-food spot located in Barcelona, focusing on fresh, high-quality ingredients while blending artisanal and urban elements with a Mediterranean touch.

The goal was to create a visual identity from scratch that communicated quality, health, and Mediterranean essence, standing out in the store’s environment and appealing to a modern, health-conscious audience.

I developed a vibrant and memorable visual identity, including:

Logo: A modern, energetic design that reflects Puff’s freshness and quality.

Typography: The AmisPro typeface was chosen for its readability and distinctive style, providing clarity and consistency across all applications.

Color palette: Warm and fresh tones that evoke natural quality and health, balancing elegance and vibrancy without clashing with the store’s surroundings.

The visual identity successfully captured Puff’s fresh and energetic essence, standing out in the store and reinforcing its positioning as a modern, healthy option.

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