Identity design for Birika, a restaurant in Barcelona

Our goal was to reflect the essence of Birika both in the naming and its visual identity. More than just a restaurant, Birika is a space where every meal becomes an experience of connection: through flavors, atmosphere, design, and human interaction.

To convey the concept of Birika as an urban oasis—a place to pause, breathe, and reconnect. The identity had to evoke tranquility and warmth, while balancing a sophisticated and relaxed aesthetic. It was also essential to establish a visual connection that appealed to a modern audience while maintaining the restaurant's welcoming character.

The name “Birika,” which means “lung” in Basque, embodies the idea of a refuge for breathing and reconnecting. This concept was expressed in a logo with soft lines and organic elements, like leaves on the "i"s and a “K” embracing the “a,” all in lowercase to convey calm and harmony.

Color Palette: Natural and earthy tones that evoke warmth, freshness, and a connection to nature.

A combination of Grange for modern, relaxed titles and Lora for elegant, readable text.

Illustrations:

Simple, colorful vector elements that enhance the design and reinforce the restaurant’s welcoming character.

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