In the age food delivery apps, home cooking is on the decline while food spending is skyrocketing.

Savvor is the all-in-one food savviness tool which aims to improve people’s cooking and meal planning abilities without compromising budget, dietary preferences, convenience and most importantly, deliciousness.

For this project, I was responsible for executing all discovery, research, ideation, UI/UX, branding, and creative processes

The solution should be designed as a mobile app, and cater to young adults who are newly independent. The app should focus on simplicity and automation.