The problem
Hoopteq, a basketball-training technology company, had no identity: no logo, no visual system, and no settled language for describing itself.
What I did
I built the identity from scratch and gathered it in a 19-page brand book: the logo and how it evolved, a five-color palette, header and body type, a pattern, and an icon. Alongside it I worked out the brand voice, the language the company uses to describe itself. Then I built a capture layer that turned interest into a list the founder could work.
The result
Eric Roberson, the founder, wrote in his public Google review that the work "helped me figure out my brand voice step by step" and "absolutely nailed the logo."
The pages below come from the brand book.
0 likes · 0 views · Nov 9, 2026
A basketball-training tech company had no identity. I built its logo, palette, type, and voice in a 19-page brand book, plus a lead capture layer.
